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When the sub-affiliate network gets paid, they distribute payment to the sub-affiliates within their network who drove sales.
Clear as mud? Here’s a visual example that might help: Services that sub-affiliate networks provide to their sub-affiliates Two examples of sub-affiliate networks are Skimlinks and rewardStyle .
Skimlinks provides technology that many bloggers (especially those who aren’t as tech savvy) find to be helpful in creating and monetizing their websites and blogs. Bloggers join Skimlinks and use Skimlinks’ internally-generated HTML or java script code to monetize different brand keywords on their site. For example, a blogger might write a post on their site about new styles from ABC Retailer.
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Skimlinks’ code would work by replacing ABC Retailer’s name in the blogger’s post with an affiliate link. This process can be helpful to the blogger because it makes it easier for them to integrate affiliate links into their blog copy (direct affiliates have to input their affiliate links manually). In addition, the blogger is able to make a commission if their reader clicks on the affiliate link in their post to make a purchase. It’s not the full amount that a direct affiliate would earn, but Skimlinks pays them a portion.
rewardStyle works in a similar way as Skimlinks, but their niche is focused on style publishers who are blogging about fashion, beauty, and lifestyle. They offer fashion-focused links, banners, products, etc. that rewardStyle monetizes by joining different affiliate programs for those bloggers.
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For example, rewardStyle might be an affiliate with Big Retail Brand. An affiliate manager for Big Retail The right way to create your extremely good affiliate review net whitemobi review CpaProfiles Brand might send tweets to rewardStyle on a weekly basis and rewardStyle would share those tweets with the fashion bloggers (sub-affiliates) in their network to promote. Commissions would be paid to rewardStyle by Big Retail Brand and then rewardStyle would break up that commission and give it to the bloggers/sub-affiliates who drove sales. If you’re reading this and think that this arrangement sounds pretty peachy, that’s because it is.
There are definitely many pros to working with sub-affiliate networks. However, there are also some cons.
Pros and Cons of sub-affiliate networks Sub-affiliate networks can drive significant traffic and sales for brands. Sub-affiliate networks can be a great resource for bloggers who aren’t very tech savvy or just don’t want to deal with manually inputting affiliate links into their copy. By working with sub-affiliate networks, retailers are able to share their offers with numerous small blogs and sites without having to have a direct relationship with them. Sub-affiliate networks can provide helpful tools that make it easier for bloggers to promote brands. Direct affiliates are sometimes removed from an affiliate program because they’ve engaged in fraudulent activity, violated pay-per-click terms, etc. When this happens, the blogger will often join a sub-affiliate network in order to continue promoting the brand and get paid a commission.
Sub-affiliates could be promoting a brand in many different ways that the brand is not aware of (e. g. showing up via a toolbar or URL extension). Communication between the advertiser and the affiliate is further apart so resolving issues can be more complex. Sub-affiliate networks can add another layer of complexity to your fraud detection efforts.
Best Practices for Working with Sub-Affiliates The takeaway is that it’s smart business to work with sub-affiliate networks if you follow these best practices: Be vigilant about working only with sub-affiliate networks who are transparent and will give you clear visibility into which sub-affiliates are driving traffic and how– especially through referring URLs. Work with sub-affiliate networks who will be willing to prevent sub-affiliates who have been removed from a client’s program from being able to promote that client.